Дизайн и Арт
Neonomadism: How Kazakh Design Became a Global Trend in 2026
Just ten years ago, Kazakh ornamentation was found in souvenir shops, but today it's found in collaborations with global brands, coffee shop interiors, and startup identities. We explore the phenomenon of neonomadism: what it consists of, why it took off, and how to use the national code tastefully—without kitsch or carbon copies.